.

Art direction and motion design for Crédit Agricole embedded Services. The challenge: giving a warm, reassuring face to a bank that quietly makes its way into the everyday life of businesses. The logotype and pictograms were designed with softness and curvature in mind, to create a feeling of fluidity, trust, and simplicity. All while staying true to the Group’s DNA.

Two motion design videos bring this world to life, carried by a gentle, lively visual language, telling the story of a bank that shows up at exactly the right moment where you least expect it.